Ever since I helped Hiut Denim with their content and website overhaul back in 2021 we have kept chatting about getting back shooting and producing some content for them on a longer term basis.

After a few discussions of shoots, concepts and what felt authentic to the brand and myself, we came up with a series around artists and makers in their workshop spaces. What makes them unique and how they work in their space. It’s a very simple exchange, they get some jeans of their choice and I come down to their workshop for a few hours with my cameras and we chat. Sometimes simple is best.

First up in this series was my friend Florian Gadsby who I met last year on another project for Wax London. After shooting in his studio for Wax last time, I knew I needed a different approach to make it something new. More candid making and casual approach.

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